![Revenue You Are Losing From Organic Traffic Declines [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/featured-banner-6216587350aba-sej.jpg "Revenue You Are Losing From Organic Traffic Declines [Webinar]")
“Why are we losing traffic?” “How much is this dip in traffic costing me?” It’s a common question and concern facing SEO professionals, marketers, business owners, and stakeholders. And we all know Traffic = Customers = Revenue. Understanding the root causes of traffic loss can help you better manage your site, make more confident business … Read more
Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword approach to SEO is no longer sufficient. Instead, semantic SEO considers the deep learning and natural language processing algorithms that Google relies on. Site owners … Read more
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges … Read more
Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that long ago when the Chief Technology Officer (CTO) of a company would have focused almost exclusively on technology infrastructure and engineering. As the role – … Read more
Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for many months should either of those scenarios be avoided. Yandex indicated that current data center and technology capacity will allow it to continue operating for … Read more
with Brock Cooper Ukrainian streets once filled with the laughter of children and hurried walks of people heading to work are now abandoned. Workers of all kinds have had to abandon their posts to flee their homes or worse – to take up arms and defend their families. Russia’s invasion has ground life as they … Read more
Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for many months should either of those scenarios be avoided. Yandex indicated that current data center and technology capacity will allow it to continue operating for … Read more
When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website contacts listed in WhoIs for all the world to see. There are plenty of legitimate reasons people want to protect their privacy online. But does … Read more
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3. By comparison, the launch of the page experience update on mobile took two and a half … Read more
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
Facebook released it’s quarterly Widely Viewed Content Report. The report shows what kinds of content users shared the most, giving an idea of the kind of content that does well in Facebook’s algorithm. Most Facebook Content Does Not Link Out Getting traffic from Facebook seems to not be what it used to be. Views from … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. How do you know which keywords are bringing the most visits to your website? Chances are, your daily SEO routine of checking keyword rankings gives you the answer. Tracking where your pages stand among the search results powers … Read more
Every website on the Internet, no matter how small or large, is under some form of attack by a user-generated content spammer or a spambot. Increasingly, many of the attacks are focused on hiding links because links are a high-value commodity, fetching hundreds of dollars each. The following solutions will help stop these attacks and … Read more
This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them. What’s best for my main website traffic, … Read more
Weebly is a website builder you can use to create your site, blog, or even an online store. Founded in 2007, it was acquired by Square in 2018 and is now the basis for over 50 million websites worldwide. Builders like Weebly are great for people who need a site but don’t have much (or … Read more
As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more
