Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links. Now, two marketers might not even be playing the SEO game on the … Read more
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they’re re-investing. We’ll dive into that along with key differences among various segments, … Read more
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common … Read more
According to Sprout’s Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isn’t limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked … Read more
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, … Read more
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks … Read more
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. In this post, I’ll break down what Qwen 2.5 is, how you can use it, … Read more
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers, “thank God I found acting,” because it took “every bit of acting chops I’ve … Read more
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your … Read more
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn’t quite capture the sensation of seeing one in real … Read more
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially … Read more
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of … Read more
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science … Read more
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you … Read more
Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We have the answer. Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to … Read more
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and … Read more
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,” she says. Now affectionately known as the “Big Sis … Read more
