How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote: “I have a few keywords ranking on the fourth or fifth page of Google. It’s been a year ranking at this position. What should I … Read more
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. … Read more
Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see differently? This is no different when it comes to website content. We’ve all likely sat around as a group of minds thinking about the content … Read more
![Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/08/featured-1-62f3c8cb4a1c4-sej.jpg "Level Up Your Content Strategy – 5 Steps to SEO")
What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy must be focused on your customers for this to work. This is the key to getting new prospects and distinguishing your brand in a cluttered … Read more
Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. Google added a line to its Business Profile posts content policy under the section cautioning users to avoid spam. Among the list of content users should avoid posting on their Business Profile, Google added … Read more
Finding a good writer for your content is so important, not everyone’s styles will match your brand voice, not everyone has the same skill set, not everyone is what you’re looking for! 1. Make sure you’re searching on platforms with a wide reach. 2. Ditch interviews! Give them a project from your editorial calendar, and … Read more
Christina Hooper If you want to talk to me about building your personal brand, I’m happy to help — just click my website link below. I help entrepreneurs turn their superpowers into sales to build a business around their expertise that enables their lifestyle instead of taking over their life. Source link
A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it … Read more
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more
What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more
When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant. This is something we may take for granted, but it’s the exact reason why search intent is so important. Monthly search … Read more
Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source. In this report, you’ll learn about the size of the CMS market, how it has evolved over the … Read more
An update to Googlebot’s help document contains confirmation that it will crawl the first 15 MB of a webpage and anything after this cutoff will not be included in rankings calculations. Google specifies in the help document: “Any resources referenced in the HTML such as images, videos, CSS and JavaScript are fetched separately. After the … Read more
Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also … Read more
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. The retailer said, “The amount that sold within less than … Read more
When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting a content team to care … Read more
This Ask an SEO question comes from Dan from Melbourne, who wrote in: “What is the best site structure for a content/news-based website that wants to be international but also country-specific? E.g., You want some content to be shared to the U.S., U.K., Australia, Hong Kong, and Singapore, but then some separate content that is … Read more
