If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more
Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are … Read more
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you position your offerings as perfect? Five stars out of five? It may be true that your customers love you, but by marketing and messaging only the fantastic… you are ironically making it harder … Read more
In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
Corporate Lifestyle And Communication. Multiracial Coworkers Communicating Standing Near Table During Business Meeting In Modern Office. In this day and age making sales is harder than ever, with a cost of living crisis in the U.K and several places feeling the pinch post-lockdown. But how do you effectively create a customer relationship without rushing in? … Read more
Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Kendra Scott, founder of Kendra Scott Jewelry, about how she overcame failure and built her billion-dollar business centered on the customer experience. To read more, subscribe to the magazine. ————— It was … Read more
Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough. You must take the time to understand your unique audience and the journey you want them to take. We recently hosted a … Read more
This post was sponsored by Rio SEO. The opinions expressed in this article are the sponsor’s own. Customer experience (CX) is more than just a buzzword – it’s what shapes a customer’s impression of your brand and how they talk about you with their friends, family, and business partners. But as you think about scaling … Read more
Money laundering is one of the criminal activities that are on the rise. Due to this, there are many anti-money laundering laws that businesses must adhere to prevent probing and sanctions. The Australian Government has enforced various anti-money laundering laws to prevent financial criminals from succeeding. But business owners must do their part in this … Read more
When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant. This is something we may take for granted, but it’s the exact reason why search intent is so important. Monthly search … Read more
Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency … Read more
In a highly competitive industry, a customer loyalty programme can really help a business stand out. Such programmes have become massively popular in the last few years- in America, more than 80% of adults belong to at least one loyalty programme. Loyalty programmes could be a good idea for your business, but before implementing one … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each magazine issue. We talked with Tyler Handley, cofounder of Inkbox, about how to manage customer relationships. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. —– Back in 2015, Tyler Handley was thinking … Read more
Within the Buffer Advocacy team, we’ve experimented with a few different training formats including live training at meet-ups, training over zoom, lightning talks, and recorded trainings. Training together as a team often fosters a sense of community and feels energizing! In contrast, watching a training video alone can feel isolating, and we hadn’t quite cracked … Read more
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs
![Five Problems That Drive Customer Churn [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Five-Problems-That-Drive-Customer-Churn-Infographic.jpg "Five Problems That Drive Customer Churn [Infographic]")
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. Read the full article at MarketingProfs
