Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. … Read more
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will work everywhere, think again. From currency mismatches to targeting mishaps, international PPC comes with a unique set of challenges. To … Read more
Key takeaways: The goal of accessible design is to help everyone enjoy your content. There are many ways to make an email accessible including left-justifying your text, using a minimum font size, and more. It’s better to take small steps towards accessibility than none at all. Email design is more than pretty decoration and interesting … Read more
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how advertisers optimize their campaigns. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation. If … Read more
![Artificial Intelligence - The Incredible Scale of AI Capital Investments by Big Tech [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Artificial-Intelligence-The-Incredible-Scale-of-AI-Capital-Investments.jpg "Artificial Intelligence - The Incredible Scale of AI Capital Investments")
Five tech companies—Alphabet, AWS, Meta, Microsoft, and Oracle—are projected to make a whopping $234 billion in AI capital investments this year alone. That’s according to an analysis conducted by Visual Capitalist of JP Morgan Asset Management data. An infographic (below) delves into the race to hyperscale AI among major tech companies. It looks how capital … Read more
In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations. The conversation centered on whether brief view durations from Google Search referrals could negatively impact a channel’s performance. There is concern that if viewers only watch a video for a short time, this behavior might … Read more
Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions Source link
Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to image geolocation data?” Before I answer this question, it’s important that we all get on the same page about what geolocation … Read more
WordPress.com updated their 100-year domain and hosting plan, unlocking the opportunity to secure a domain name for a one hundred year period for only $2,000. The new service is a breakout from the 100-year plan which is another offering that includes hosting and other benefits for $38,000. 100 Year Domain Name Registration The new domain … Read more
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s time-consuming to sort valuable advice from all the misinformation on forums and social media about how to optimize XML sitemaps So, … Read more
Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. Source link
Join us for MozCon 2025. With a fresh look and feel, we will expand to two one-day events in New York and London. Read more for dates and what’s up next! Source link
![How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/eisenhower-matrix-1-20250218-36707.webp.webp "How the Eisenhower Matrix Can Keep Your Projects on Track")
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put … Read more
Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling it by that name, though, because you can use “whatever gesture comes naturally.” If you’ve seen how it works on Android, it essentially does the same thing on iPhones. The big difference is you can … Read more
Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI … Read more
Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal. Facebook will delete live videos after 30 days. Users can download or transfer videos to save them. New tools make managing live video content easier. Source link
WordPress is the most popular content management system (CMS) in the world. Many sites worldwide use it for good reasons: It extensibility means that you can build more than just a website; its open-source nature means you own your site, and it tends to rank pretty well in search engines. Your only limit when it … Read more
Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are now falling behind in significance when examining success. Connection is key. If you’re not primarily focused on engaging with your target … Read more
