Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO
Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted On Reddit’s r/SEO forum, someone asked if competitors ranked better by setting their XML sitemap dates to the current date to send a “freshness signal” … Read more