Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3. By comparison, the launch of the page experience update on mobile took two and a half … Read more
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
Facebook released it’s quarterly Widely Viewed Content Report. The report shows what kinds of content users shared the most, giving an idea of the kind of content that does well in Facebook’s algorithm. Most Facebook Content Does Not Link Out Getting traffic from Facebook seems to not be what it used to be. Views from … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. How do you know which keywords are bringing the most visits to your website? Chances are, your daily SEO routine of checking keyword rankings gives you the answer. Tracking where your pages stand among the search results powers … Read more
Every website on the Internet, no matter how small or large, is under some form of attack by a user-generated content spammer or a spambot. Increasingly, many of the attacks are focused on hiding links because links are a high-value commodity, fetching hundreds of dollars each. The following solutions will help stop these attacks and … Read more
This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them. What’s best for my main website traffic, … Read more
Weebly is a website builder you can use to create your site, blog, or even an online store. Founded in 2007, it was acquired by Square in 2018 and is now the basis for over 50 million websites worldwide. Builders like Weebly are great for people who need a site but don’t have much (or … Read more
As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more
With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
![What Large Ecommerce Sites Do Differently [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/featured-6213965421d3a-sej.jpg "What Large Ecommerce Sites Do Differently [Webinar]")
Are you finding it more challenging to attract new customers lately? There are so many opportunities in ecommerce, but so much new competition. Large ecommerce sites, however, continue to thrive – you’ve seen it. Successful ecommerce companies work on SEO in a way that allows them to grow, even with the rising costs of acquiring … Read more
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand Mentions There is a longstanding idea in … Read more
Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a Bing Webmaster Tools account. Rank Math automatically takes care of the IndexNow API all on its own. Rank Math WordPress SEO Plugin Rank Math is … Read more
![The Key To SEO Success: Effortless Expectation Setting [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep263-sponsored-62037a7fdc9ae-sej.jpg "The Key To SEO Success: Effortless Expectation Setting [Podcast]")
“Can’t you just call Google and tell them we want to be on the first page?” “I’ve just read an article that says we should do x, y, z, and now I’m the expert.” Sound familiar? Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and … Read more
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he assumed there was some indirect work done on author expertise but noted that it was a “fuzzy area.” E-A-T and Google’s Algorithm It’s established already … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
