As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. I needed to take back control of my business. And I am charging you to do the same. While I have provided … Read more
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more
With the concept of artificial intelligence becoming a larger aspect of creating a business, we decided to focus specifically on which AI tools you should be spending your time (and money) on. After all, there is a lot of misinformation online about what AI can and can’t do, and many new AI businesses are vying … Read more
For most businesses, the difference between success and failure often hinges on the quality of their team. The right professionals bring a diverse set of skills, experiences, and perspectives that can propel your business forward, navigate challenges, and seize opportunities. Whether you’re launching a startup or steering an established company, understanding which talents to onboard … Read more
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do … Read more
Whether it’s a brand new product for your bubbling new ecommerce store or the launch of your very first product, which will set the foundations for what is to come, it can be easy to dismiss the minimum order quantity as something irrelevant. After all, your shop is going to sell out in minutes, right? … Read more
As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more
A business is like a roller-coaster; the journey is full of ups and downs. Starting your own business can be a thrilling leap into personal and financial freedom. However, adequate planning and preparation are key to turning a business dream into a profitable reality. It involves taking steps such as crafting a business plan, understanding … Read more
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more
Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do … Read more
Almost 90% of marketers use data from third parties to improve their audience understanding, and around 40% of brands use data-driven marketing strategies. Data can make your marketing tactics productive and accurate. When using data to make decisions, marketers can make evidence-based predictions. They can foresee customer concerns and make strategic improvements to the customer … Read more
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more
Your every step will be counted when you are on a business trip. The value of planning to make the deal can be unmatched if you can crack the deal. However, a successful business trip is a dream for many. Well, traveling to Dubai can be exciting and productive for us! But that will only … Read more
Running your business can be incredibly fulfilling. Creating innovative products, determining the path your business takes, and being a kickass entrepreneur on the daily. But when it comes to the numbers, things aren’t quite so fun. Those pesky numbers. Any business owner will tell you that keeping up with all the administrative requirements can get … Read more
Business and social media are increasingly becoming interconnected. Currently, any business owner who hasn’t considered using social media as a growth strategy might lag behind their competitors. That’s because, in the digitized world, billions of people use social media. When used correctly, social media can be a powerful tool for growing your newly-budding business, and … Read more
![Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/bluesky-is-open-to-the-public.pngkeepProtocol.png "Bluesky is Now Open to the Public. Should your business")
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social … Read more
