Wix Announces Adaptive Content For Driving Higher Sales & Engagement

Wix Announces Adaptive Content For Driving Higher Sales & Engagement

Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the workflow, making it easier for publishers to deliver advanced personalized experiences to returning customers. Relevance = Higher Sales It’s commonly known that site visitors who … Read more

Social Media Engagement: How to Make Your Brand the Life of The Digital Party

marketer tracking social media engagement on a phone

Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social … Read more

LinkedIn Study Finds Adding Links Boosts Engagement By 13%

LinkedIn Study Finds Adding Links Boosts Engagement By 13%

A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links. The LinkedIn study by Metricool analyzed nearly 48,000 company pages over three years. The findings give marketers solid data to rethink their LinkedIn strategies. Link … Read more

Engagement in 2025: Where Social Media Users Are Actually Interacting

LinkedIn Leads in Engagement at 6.50% — Here’s How Other Platforms Stack Up

Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns. … Read more

New Wix Automations Makes It Easy To Grow Revenue And Engagement

New Wix Automations Makes It Easy To Grow Revenue And Engagement

Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard. Wix Automations Is Powerful But Easy To Use There are four key features: … Read more

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more

Short-Form Video Dominance: The Future Of Engagement In Social Media

Short-Form Video Dominance: The Future Of Engagement In Social Media

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views … Read more

How GenAI Enhances Personalized B2B Outreach, Engagement

How GenAI Enhances Personalized B2B Outreach, Engagement

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today’s hypercompetitive environment, it’s clear AI can provide a powerful advantage. B2B companies using … Read more

Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement

Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement

Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on Bluesky than on other social media platforms. Publisher Testimonials Highlight Bluesky’s Impact Matt Karolian from The Boston Globe reported, “Traffic … Read more

How Chrome Site Engagement Metrics Are Used

How Chrome Site Engagement Metrics Are Used

Google Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they are used. Site Engagement Metrics The documentation for the Site Engagement Metrics shares that typing the following into the browser address bar exposes the metrics: chrome://site-engagement/ What shows up is a list of sites that the browser … Read more

Beyond Pageviews: Measure Content Performance And User Engagement In GA4

Beyond Pageviews: Measure Content Performance And User Engagement In GA4

Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners … Read more

What is Email Segmentation? Key Strategies to Boost Engagement Across Industries

Jaina Mistry

Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your … Read more

Customer Engagement: The Secret to Long-Term Success

Customer engagement

Customer engagement is the foundation of any brand because it helps grow a loyal following and develop a long-term business model. But getting customers to engage with your content is not always as easy as you might think. In this article, I’ll teach you the foundations of building and growing an engaged following on any … Read more

New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7 – Litmus

New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7 - Litmus

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus … Read more

Leveraging Content Marketing To Drive B2B Engagement And Sales: A Guide For Digital Marketers

Leveraging Content Marketing To Drive B2B Engagement And Sales: A Guide For Digital Marketers

As a marketer, you’re often stuck at a networking event, surrounded by a sea of business cards and forced small talk. You desperately want to connect with potential clients, but your sales pitches fall flat. Finally, content marketing is your secret weapon in the B2B engagement.  The days of intrusive ads and impersonal brochures are … Read more

LinkedIn Shares 7 Insights For Powerful Online Engagement

Interview with head of engineering for LinkedIn Premium

LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more

Using Visual Content For Higher Engagement In Social Ads

Using Visual Content For Higher Engagement In Social Ads

Using visual content significantly boosts engagement in social media advertising, attracting user interest and prompting more interactions. A study carried out by PR News reveals that posts with images receive 94% more views than those without, underscoring the compelling attraction of visual elements in drawing and maintaining the audience’s focus on social platforms. This strategic … Read more

Unlocking Audience Engagement: The Power of Native Advertising in Content Marketing

Unlocking Audience Engagement: The Power of Native Advertising in Content Marketing

Native Advertising: In this age of digitalization, where we cannot have enough attention and customers are being bombarded with promotional messages, making the message outstanding has become a challenge to marketers. Many classical ways of advertising can hardly catch the target audience and stimulate close and meaningful communication. That is what content marketing does, bringing … Read more

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