Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image Metadata? For anyone in SEO, the concept of “metadata” will be familiar to you – it’s information that describes aspects … Read more
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but site-wide signals also matter. Good site-wide signals won’t guarantee high rankings for all pages, and poor site-wide signals won’t doom all pages. This documentation update clarifies existing … Read more
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site performance on search visibility. Mueller’s Stance Mueller stated on LinkedIn: “We’ve been pretty clear that Core Web Vitals are not … Read more
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the context of heading elements (H1, H2, etc.) refers to the organization of headings in order of importance or structure. In … Read more
Google’s Martin Splitt addressed a question about website trustworthiness and whether competitors can negatively impact it. He explained how Google assesses site trustworthiness and clarified why factors like links and site traffic don’t have a negative influence on Google’s perception of trustworthiness. Trustworthiness Googlers, research papers and patents mention the trustworthiness of websites but there … Read more
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role. Mueller also discussed the proper use of meta descriptions. Title Elements The purpose of title tags is to provide a general description … Read more
Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to digital marketing. How can … Read more
SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right metrics and how it can increase revenue. Your metrics should focus on: Audience quality: Are you attracting visitors who are likely to become customers? Engagement … Read more
In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand names in product reviews and other content. Jake Boly, a content creator, initially asked why his articles featuring unique content consistently ranked on pages 3-4 … Read more
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more
Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 … Read more
Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update. In a series of tweets, Mueller acknowledged … Read more
Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to … Read more
Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question. Can Having Two Sites Affect Rankings? A person submitted a question to Google where they wanted to know if having two sites could negatively affect their rankings. The question as … Read more
For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth. Source link
As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, … Read more
As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings. Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that sites with ads can still rank well in Google search results. Google Clarifies The Impact Of Ads On Search Rankings Website owner Tony Hill brought … Read more
