The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and … Read more
Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time. That goes beyond finding the right keywords and concepts and speculating how searchers will interact with the results. Artificial intelligence (AI) re-ranking … Read more
The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their effect on search results – and the usefulness of Boolean SEO-related searches – cannot be overstated. These search operators are used as conjunctions that allow … Read more
I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I discovered blogging, I quickly realized that SEO and writing make a smart match. It became apparent that I’d need to optimize for organic search if … Read more
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will … Read more
Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume, online businesses in saturated markets can easily target these keywords and dominate a search space without much competition. What Are Zero Search Volume Keywords? Zero … Read more
Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers … Read more
The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older. Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, everything eventually becomes obsolete. And if you listen to the rumors, this time around, it’s … Read more
In an SEO office-hours video Google’s John Mueller answers why the PageSpeed Insights score and the Search Console Core Web Vitals scores are consistently different. He explains why two measurements of page speed never match and why it makes sense that they don’t match. PageSpeed Insights vs. Search Console CWV Report It’s reasonable to ask … Read more
No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way to find exactly what they want. On-site search is more than a search box; it’s an essential aspect of how visitors engage with your website. … Read more
Today, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing issue affecting a large number of sites. The cause of the issue is unknown at this time. Google will provide an update within the next 12 hours. There’s an ongoing issue with indexing in Google Search that’s affecting a large number of sites. … Read more
In 2021, China surpassed one billion internet users, making it the biggest online market in the world. But as global businesses seek to gain a foothold in this rapidly growing digital economy, they face a unique set of challenges, including optimizing their websites for the world’s most populous nation. Unlike in the rest of the … Read more
Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. This question is addressed in the latest installment of the Ask Googlebot series on YouTube. It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to … Read more
These days, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools, you’ll find it. That’s not all, though. Need to find a source for an image? Do a reverse image search. Want a high-res image to … Read more
After helping to grow Google’s advertising business for over 15 years, Sridhar Ramaswamy began to feel Google’s dependence on ads was limiting the quality of search results. Determined to prove he could achieve a better search experience without ads, Ramaswamy co-founded and launched Neeva in 2019. As the CEO of his own search company, Ramaswamy … Read more
A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The report details the business categories and specific search queries gaining traction and offers insight into what areas of marketing businesses are investing in. Data in the report is based on the keyword and search … Read more
When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant. This is something we may take for granted, but it’s the exact reason why search intent is so important. Monthly search … Read more
Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first ecommerce site and the convenience of shopping in your underwear was born. Today, electronic commerce, the buying, and selling of products and services on the … Read more
