Alphabet Inc. reported its third-quarter earnings, with revenues reaching $88.3 billion, a 15% increase from last year. The Google parent company’s operating margin expanded to 32% from 27.8% year-over-year, while net income rose 34% to $26.3 billion. During the earnings call, the company highlighted the growing role of AI across its products and services. Google … Read more
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to other areas of Google as well. The new SERP layout shakes up ecommerce SEO by making Google the new category … Read more
Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages. Google’s AI Overviews is expanding from US-only to over 100 countries, reaching 1 billion monthly users. The feature now supports six languages and includes new ways to display website links. Google has started showing ads in AI Overviews … Read more
Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different … Read more
Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, … Read more
Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on November 21, marks the end of a tool that has been part of Google Search for over a decade. We’re saying bye to the sitelinks search box in Google Search results starting Nov 21, 2024, as usage … Read more
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more
Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in a memo from CEO Sundar Pichai to staff. Nick Fox To Lead Search & Ads Taking over Raghavan’s responsibilities will be Nick Fox, a longtime … Read more
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, I woke up to a monumental piece of news: SEO news publisher Search Engine Land was purchased by marketing tool … Read more
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said, … Read more
In a landmark antitrust case, the U.S. Department of Justice (DOJ) has outlined potential remedies to address Google’s monopoly in search and search advertising. While “breaking up Google” is a popular headline phrase, the reality is more nuanced. This article clarifies the DOJ’s proposals, Google’s response, and what it all could mean for the future … Read more
Google expands store ratings in search results to Australia, Canada, India, and UK. Google expands store ratings in search results to more countries. Feature allows shoppers to see merchant ratings in search results. Merchants can participate via Google’s review program or independent reviews. Source link
AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join us for our upcoming webinar on October 16th, “Optimizing For Google’s New Landscape And The Future Of Search.” We’ll explore how these changes are impacting … Read more
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s, and user’s, expectations? Watch this on demand webinar as we break down these complexities and reveal how … Read more
Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up your first campaign can feel overwhelming if you’re new to the game. Even if you’re a PPC pro, it can be hard to keep up with all the changes in the interfaces, making it easy to miss … Read more
Google is introducing AI-organized search results pages in the United States. The new feature, set to launch this week, returns a full page of multi-format results personalized for the searcher. Google’s announcement states: “This week, we’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on … Read more
Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. Google adds AI-powered video and voice features to Lens. Circle to Search expands with song identification on Android. Google introduces ads in AI Overviews for U.S. users. Source link
