We’re excited to announce that an all-new Moz Local is coming! The new platform will include a plethora of new data and features, as well as improvements to some existing functionality. All of these are meant to help you establish and grow your local business’s online visibility. Source link
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find … Read more
Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the local search and local search advertising markets, harming competition and consumer choice. Key Allegations Yelp’s complaint accuses Google of engaging in anticompetitive conduct, including: Self-preferencing … Read more
Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, trusted local influencers to help boost online authority and visibility and grow the business. This approach enables businesses to tap into established community voices, build trust, … Read more
This post was sponsored by SERPs. The opinions expressed in this article are the sponsor’s own. Providing SEO services to businesses with numerous locations can be challenging without a refined process. Multi-location SEO can be a drain on efficiency, impacting your ability to take on bigger projects or more clients. However, delivering high-quality, Google-compliant SEO … Read more
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that the company will now choose photos from advertisers’ LSA profiles to display in their ads. Local Services advertisers: Starting today, we’ll begin selecting photos from your LSA profile to … Read more
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search rankings and user experience for the big brands. Local SEO isn’t just about appearing in local search results; it’s about ensuring your brand is visible, … Read more
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her. Source link
Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for your business? To begin, most local businesses have two (or technically four) primary paths to … Read more
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter. Source link
If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar with SOCi where we’ll dive into the latest insights and best practices to help you enhance your local SEO strategy. Consumers increasingly rely on local … Read more
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion! Source link
Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. Translating or customizing core content for local markets is acceptable. However, unique content is still needed for certain pages. Source link
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, … Read more
Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides. Source link
Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to … Read more
Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well! Source link
