![How to Grow Your TikTok Following [Expert Insights + Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-03T192654.523.jpg "How to Grow Your TikTok Following [Expert Insights + Data]")
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Now, I’m starting a new TikTok to … Read more
![The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/instagram-engagement-report.webp.webp "The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+")
Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. These shifts align with the trends we saw in our 2024 Social Media Trends survey, but I wanted to dive deeper into Instagram research. So, I asked another 600+ … Read more
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data. In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for your business. Now, we’re going to dig into … Read more
What does a world where you pay with data vs. money look like? Over the past two decades, many services, including content platforms, social networks, and search engines, allowed consumers to trade their personal information – whether given voluntarily or unknowingly – to access services. This data fuels ad platforms, manifesting in search results, social … Read more
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and helps identify potential data accuracy issues. Tag Diagnostics is integrated across Google Ads, Tag Manager, and Analytics. Source link
Google updated their documentation for the profile page structured data, a structured data that all creators including recipe bloggers can use and become eligible for enhanced listings in the search results. What is ProfilePage Structured Data? ProfilePage structured data is a Schema.org markup that Google uses for enhanced listings in the search results. It’s well … Read more
Google updated the opening paragraph of the Organization Structured Data documentation to provide a clearer, more comprehensive description of its purpose, with improved clarity on four specific points. The result is a model of how to write a high quality opening paragraph. The new documentation has a high level of information density, which is the quality … Read more
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity. What is SearchGPT? SearchGPT is a prototype natural language search engine created by OpenAI that combines a generative AI model with the most current web data to provide contextually … Read more
In the August edition of Google’s SEO office-hours Q&A video, John Mueller, Senior Search Analyst at Google, tackled a unique question about domain expiration and Search Console data. The question highlights the potential risks to Search Console data when domains change hands. A site owner facing the expiration of their domain and loss of hosting … Read more
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and its typical use cases. The study, which analyzed 14,000 web domains, found that ChatGPT’s training data primarily consists of news articles, encyclopedias, and social media content. However, the most … Read more
![The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/evolution-of-search-1-20240809-1367247-1.webp.webp "The Evolution of Search: 5 SEO Trends in 2024 and")
“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s competitive landscape, your brand isn’t just battling others in your industry for the best product. It’s also competing with every single one of your customers’ previous best experiences. To stay ahead, you need … Read more
![How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/how-each-generation-shops-1-20240801-5345961-1.webp.webp "How Each Generation Shops in 2024 [New Data from Our")
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.” To help you determine where to meet audiences where … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots between marketing campaigns … Read more
Google updated their documentation for the Google Labs Google Notes experiment to remind users that Notes will go away at the end of July 2024 and showed how to download notes content, with a final deadline beyond which it will be impossible to retrieve it. Google Notes Notes is an experimental feature in Google Labs … Read more
Your comments and likes are up month over month and your new campaign hashtag has been used over 1,000 times, but what do those numbers mean? How do they impact your business? And, once you figure out the impact, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. Discerning … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the practical barriers that can get in the way of … Read more
Google updated the structured data guidance on a beta carousels structured data that is intended for users in the European Economic Area, which is related to Google’s preparations for the Digital Markets Act (DMA). The new guidance covers how to use this structured data on summary or category pages and for paginated categories. Carousel (Beta) … Read more
