- Rihanna’s new TikTok collab house, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic, a spokesperson for the brand confirmed to Business Insider.
- Rihanna announced the new TikTok creator hub earlier this month during a launch party.
- Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and a way for these stars to create content together.
- Visit Business Insider’s homepage for more stories.
Rihanna’s TikTok creator hub, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic.
“Fenty Beauty is temporarily closing the Fenty Beauty House as a precautionary measure due to COVID-19,” a spokesperson for the brand confirmed to Business Insider. “We are so grateful to all the TikTok content creators who’ve worked with us over the past few weeks in the house, and look forward to the content they will continue to create remotely with us. Stay tuned for future updates and see you on TikTok.”
Rihanna announced at a launch party earlier this month that her cosmetics brand, Fenty Beauty, which has over 400,000 followers on TikTok, would be joining the TikTok “collab house” trend.
Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and a way for these stars to create videos for TikTok, Instagram, YouTube, and Snapchat. Depending on the situation, influencers can either live together or simply come to the house to create videos. Rihanna chose five TikTok creators to stay at the house and post content on the Fenty Beauty account.
In the last few days, the influencer industry has faced a hit due the coronavirus outbreak. Social-media influencers on Instagram, YouTube, and TikTok who earn revenue through brand partnerships are facing a decline in business.
Another collab house, Sway LA — which is owned by the TikTok talent management company, TalentX Entertainment — told Business Insider that it was “monitoring the situation and will do everything within our power to keep the members of Sway and their fans safe. If that requires us to cancel/postpone events in the works, we will most certainly do so.”
The Hype House hasn’t responded to Business Insider’s request for comment.
Check out these Business Insider Prime stories for more industry updates on the impact of the coronavirus pandemic:
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An influencer-marketing agency made a 68-page report on how the coronavirus could change the industry. Here are the 5 key takeaways: The average cost of sponsored content may drop, according to a recent report, depending on the length of the coronavirus and its overall impact.
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Instagram and YouTube stars are shifting strategies as some influencer-marketing sectors hit a ‘standstill,’ focusing on income streams like directly selling products and online coaching: We spoke to several influencers and industry experts about the impact of the coronavirus on the industry and what new strategies they are applying.
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Coronavirus is ‘impacting all talent’ on Instagram as brands cancel influencer-marketing deals and paid events get put on hold: We spoke to several bloggers, travel influencers, and industry experts about the impact of the coronavirus on the influencer industry.
