Customizers

Google Ads To Retire Customizers For Text Ads

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Close-up view of a computer screen displaying "Google Ads" with a magnifying glass focusing on the text "reach new customers.

In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads. Effective May 31, 2024, ad customizers will stop serving for expanded text ads (ETAs) and Dynamic Search Ads (DSAs). The notification reads in part: “On May 31, 2024, existing ad customizers for text ads, expanded text … Read more

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