As the streaming battles heat up, Netflix is hoping a new partnership with Samsung will help it fend off rivals. At Samsung’s Unpacked event this week, the mobile device maker announced a deal with Netflix that will bring to its Galaxy smartphones special bonus content associated with several Netflix original shows. The partnership also allows…
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Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile marketing firm AdColony. The AdColony Mobile Publishing Survey said that publishers rely on video ads and in-app purchases to monetize their mobile games. The mobile publishers included gaming and non-gaming app…
Eye-witness photos and videos distributed by news wire Reuters already go through an exhaustive media verification process. Now the publisher will bring that expertise to the fight against misinformation on Facebook. Today it launches the new Reuters Fact Check business unit and blog, announcing that it will become one of the third-party partners tasked with…
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Three ways to replicate Kevin Zhang’s success. February 12, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Success in ecommerce is the fruit of a lot of blood, sweat and tears. While there may be many who make it appear as though anyone can get rich quick in this realm, that is…
Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding. The company comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya. In fact, Chavez is Habu’s chairman, Vaidya serves as CTO and their former Krux colleague Matt…
Content marketing performs nine functions that help both B2B and B2C marketers generate more leads and ultimately close more sales. Find out how upping your content marketing game can close more deals.
A lawsuit filed by the Massachusetts attorney general includes new details about how the company intentionally marketed illegally to teens, including advertising on websites for Seventeen Magazine, Cartoon Network, Nickelodeon and Nick Jr. The suit from Attorney General Maura Healey makes good on the 2018 announcement from her office that she would investigate the company’s…
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1…
Image: vicky leta/mashable By Anna Iovine2020-02-11 18:01:20 UTC You might be swiping to find love, but on many dating sites the real match you may be making is with advertisers. A new report from Ghostery, which creates products to detect and block data trackers, reveals which dating sites are tracking your data the most. …
HBR Staff/Getty Images Despite two decades of email and social media marketing, and the digitization of the consumer experience, catalog mailings have been steadily increasing since 2015. What’s more is that consumers are surprisingly enthusiastic about receiving them – response rates from catalogs have increased by 170% from 2004 to 2018. The effects are not just…
In our Love App-tually series, Mashable shines a light into the foggy world of online dating. It is cuffing season after all. Last December, I received an email from the dating app Happn about the “popular dating terms” that their dating experts predicted would be all the rage in 2020 now that ghosting, catfishing, and…
In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content.Can You Rank Without Building Links?A publisher observed that after two years of work their website has started to rank without haveing to build a single link. The…
Donny Hall, the chief executive and co-founder of the used car certification service SureSale, knows used cars. The serial entrepreneur built and sold a previous business, CarSure, which was an insurance plan for vehicle repairs. After selling that business in 2017 to Innovative Aftermarket Systems, Hall decided that his next venture would be to take…
Illustration: Benjamin Currie (Gizmodo)Giz AsksGiz AsksIn this Gizmodo series, we ask questions about everything from space to butts and get answers from a variety of experts.Social media is awful and whatever pleasures it confers in the form of mildly amusing memes or a fleeting sense of community/belonging are massively outweighed by its well-documented downsides. Their…
Avoid these common but costly mistakes to save yourself headaches and cash. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Martin Poole | Getty Images February 10, 2020 9 min read Opinions expressed by Entrepreneur contributors are their…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Image: Pexels By Nicole CammorataMashable Shopping2020-02-09 10:00:00 UTC One billion people use Instagram every month. ONE BILLION. And two hundred million of those users visit at least one business profile daily. That’s quite the audience for your brand.…
