Marketing CBD oil isn’t rocket science — you just need to get a little creative. Image credit: Peter Dazeley | Getty Images December 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing a brand is hardly a complex venture in the 21st century. With Google ads, Facebook ads and other…
Business Insider is launching a list of the top brands in influencer marketing.We want to hear from you on which brands have the most innovative and impactful influencer marketing campaigns. Please submit your ideas through this form by December 13.Visit Business Insider’s homepage for more stories and lists.Ticket-selling service SeatGeek approaches influencer marketing differently than many…
On Politics Media WatchMichael Bloomberg made a splashy entrance into the 2020 race — and you’ll see one of his ads soon.Nov. 26, 2019If you missed the news on Friday, or haven’t watched television at all this week, the newly minted presidential candidate Michael R. Bloomberg made a splashy and expensive entrance into the 2020…
Executive brands are evolving through the power of expertise, authority and trust. Image credit: Klaus Vedfelt | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance November 29, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re probably sick of hearing about influencers these days and how all it…
B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy…
Instagram is going to start removing likes for users worldwide.The company has already trialled hidden likes in seven countries: Australia, Canada, Brazil, Ireland, Italy, Japan, and New Zealand.Marie Mostad, the cofounder of influencer-brand matching company inzpire.me, told Insider this is a good move from a mental health point of view.She said it would bring Instagram…
Instagram Will Begin Hiding Total Like Counts for US Users from Next Week Instagram is slated to start hiding the number of likes that posts have acquired in a forthcoming test. In areas where it’s already been tested, total Instagram like counts have dropped, study data has shown. Social Media Today Female marketer leadership at…
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement Instagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer Ad buyers hopeful Twitter Topics will…
For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for freeThe [expletive] who helped promote the Fyre Festival For those of us in e-commerce, influencers have just as dubious a reputation, either as gatekeepers to a coveted audience or liars…
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Business Insider Intelligence through your company, click here.For the first time, Facebook included Instagram data in the publication of its biannual Transparency Report, released Wednesday, in which it discloses the actions…
B2B Marketers Are Prioritizing Measurement and Analytics Technologies 83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek. MarketingCharts Twitter Launches New Option to…
YouTube/Katy Perry Katy Perry’s latest hit single could be worth more than $40 million to Harley-Davidson, the New York Times reported this week. The pop star’s “Harleys in Hawaii” mentions the motorcycle brand six times, and she rides a hog in the music video. The publicity’s value could be “upwards of $40 million” to Harley-Davidson…
Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years. First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. With new…
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is…
Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business. October 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There are just short of 1.5 million accounts on Instagram that boast more than 15,000 followers. According to one study, 39 percent of these qualify as active “influencers.” For…
There’s plenty of money to be had, but you need to distance yourself from your fiercest competitors. Image credit: Daniel Grizelj | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance October 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. For e-commerce as a whole, business is…
Ronnie “2K” Singh talks about his unusual path to working for 2K Sports. October 24, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about:What it was like dropping out of Columbia Law School to…
Years after Juul was created, months after a rash of vaping related lung injuries were reported, and weeks after the government started pulling flavored e-cigs from store shelves, the FTC has decided to investigate the marketing practices of the e-cigarette industry.The FTC wants six major e-cigarette manufacturers to turn over marketing data by January 2,…
