On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.
As the quarantine dramatically transforms social and romantic lives, a new dating app advised by Grindr founder Joel Simkhai and former YC chief Sam Altman is aiming to capitalize on the skyrocketing popularity of video chat. CEO Brenden Strauss hopes his NYC-based startup Curtn can approach video calling in a mindful way during a time…
by Grace Duffy / April 18, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view…
Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast. Larry Kim is the founder of WordStream and Mobile Monkey. He’s a content marketing pro and a top writer…
by Grace Duffy / April 4, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns…
Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV. These significant shifts…
Before you create a social media strategy or spend a single dime, be sure you understand these basic guidelines. April 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition.…
The coronavirus pandemic is spreading across the world, which has resulted in massive social distancing efforts. These actions have manifested in a number of ways, from companies mandating remote work policies and limiting business travel, to the cancellation of both high-profile business and cultural events, as well as smaller public gatherings. The consequences of these…
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. There are 60,000+ free templates to choose from. Image: canva By StackCommerceMashable Shopping2020-03-29 09:00:00 UTC TL;DR: Get a 3-month subscription to Canva Pro for just $12.99, a 66% savings as of…
Raise your brand awareness in a fraction of the time. April 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For small…
This is a preview of the new Q1 2020 Digital Video Trends report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.It’s unclear how long the COVID-19 pandemic will last…
To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. You’ll learn how to develop engaging content for today’s social media platforms including TikTok.
Heartbeat influencer marketing platform expands to TikTok. Image: heartbeat By Anna Iovine2020-03-31 14:54:05 UTC Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok. In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and…
Facebook announced on Monday that it was going to spend $100 million to help local news outlets during the coronavirus crisis. “It’s a moment where getting accurate news about the coronavirus is vital for all us,” says Campbell Brown, the former television news anchor and Facebook’s vice president of global news partnerships. This urgent need…
By Stan Schroeder2020-03-30 14:19:20 UTC Facebook has pledged $100 million to support the news industry during the coronavirus crisis, the company announced Monday. The company will grant $25 million to local news funding through its Facebook Journalism Project, as well as $75 million in additional marketing spending, with the goal “to move money over to…
Providing customer support on social media isn’t optional for brands these days. When it takes days or weeks to get a reply on social media, your customers lose interest in your brand, which can ruin your reputation. The days when using phone calls were enough to provide customer support are far behind us. Over the…
by Grace Duffy / March 28, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage…
by Grace Duffy / March 14, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and…
