LinkedIn Events Relaunches: What Marketers Need to Know

by Grace Duffy / October 19, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn’s relaunch of Events, new LinkedIn page…

Instagram Stories Launches New Creative Features

by Grace Duffy / October 12, 2019 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories…

Save Money Online Shopping With These Sneaky Tricks

Evil WeekEvil WeekWelcome to Evil Week, our annual chance to delve into all the slightly sketchy hacks we’d usually refrain from recommending. Want to weasel your way into free drinks, play elaborate mind games, or, er, launder some money? We’ve got all the info you need to successfully be unsavory.Everyone loves to use a coupon…

Building Brands In The Middle Of The Sales Funnel

Effective content moves mid-funnel metrics. Unless you work at a breakthrough company, your brand health metrics look very similar to the vast majority of other brands. You have strong aided awareness and strong conversion rates, but your mid-funnel metrics are weak. Those are the metrics that show how well people understand what makes your brand…

Email marketing regulations around the world

As the world becomes increasingly connected, the email marketing regulation landscape becomes more and more complex. Whether or not you operate directly in different countries, it’s good practice as an email marketer to know which laws and regulations apply to your subscribers, wherever they are in the world. In recent years, keeping on top of…

Streamline Your Website and Convert More Traffic With This Tool

Apprised makes it easy to add ecommerce tools to your sites. November 9, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Your…

Become a vlogger with this cheap YouTube training bundle

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Love making videos? Learn how to turn YouTube into your fulltime job with this online course bundle. Image: Pexels By StackCommerceMashable Shopping2019-11-08 10:00:00 UTC TL;DR: Get the informative Become a Professional YouTuber Bundle for $29, a 98% savings. …

Digital Marketing News: FTC’s Influencer Guide, Twitter’s New Topic Following, Facebook’s Icebreakers, AR Tops Innovation List, & TikTok’s Easier Sharing

B2B Marketers Are Prioritizing Measurement and Analytics Technologies 83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek. MarketingCharts Twitter Launches New Option to…

Ecommerce: 4 Actionable Ways to Build a Brand

If you don’t build your brand, you won’t survive. Image credit: PeopleImages | Getty Images November 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In ecommerce, your brand is your lifeblood. The reputation you have, the experiences you create, the ways you differentiate — everything rolls up to brand.Can you…

Ecommerce Expert Jay Wright on Why Being ‘Client Obsessed’ is Key to Success

Content Partner Where brands share their insights. What’s This? What’s right for the client is best for everyone, he says. Image credit: Jay Wright November 7, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is…

Optimizing customer retention will be a priority in 2020

Guy Marion is CEO/co-founder of Brightback, the first automated customer retention software for subscription businesses. More posts by this contributor We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 has…

Engadget giveaway: Win a DiskStation DS218+ NAS courtesy of Synology!

If you’ve been eyeballing data independence, Synology’s DS218+ NAS can help you on your way. You can backup your own data, host a cloud server and even stream personal multi-media files all from your own network-attached storage (NAS) device. This two-bay model has 2GB on-board memory (upgradable to 6GB) and lets you add SATA HDD…

Katy Perry’s ‘Harleys in Hawaii’ could reportedly be worth over $40 million for Harley-Davidson

YouTube/Katy Perry Katy Perry’s latest hit single could be worth more than $40 million to Harley-Davidson, the New York Times reported this week. The pop star’s “Harleys in Hawaii” mentions the motorcycle brand six times, and she rides a hog in the music video. The publicity’s value could be “upwards of $40 million” to Harley-Davidson…

Salesforce announces new content management system

Salesforce has its fingers in a lot of parts of the customer experience, so why not content management? Today, the company announced a brand new tool called Salesforce Content Management System, which it says is designed from the ground up to deliver a quality customer experience across multiple channels. The idea is to provide a…

How a Privacy-Centered Social Media Platform Acquired Millions of Customers With No Paid Marketing

‘To build something complex and massive, you’ve got to be fiercely determined – even in a moment when no one believes you.’ November 7, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Mark Westreich, founder and CEO of MeWe, aims to give Facebook a run for its money. His company, billed…

Marketing on TikTok: Separating Fact and Fiction About This Buzzy Short-Video App

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of…

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