Girls

Walmart Wins Black Friday Marketing with Mean Girls Campaign

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Walmart Wins Black Friday Marketing with Mean Girls Campaign

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has … Read more

Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports

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We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. Nike and Dove are doing just that with their recent partnership which is incredibly … Read more

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