When it comes to selling products, trying to find the perfect platform is one of the trickiest aspects of setting up any new business. But ecommerce founders who put all their eggs in one basket run the risk of missing out on further selling opportunities, not to mention the impact of any issues occurring with … Read more
When it comes to digital marketing, knowledge is power, which is why there are so many marketing certifications out there. Digital marketing is also one of the fastest-growing in-demand skills, according to Coursera’s Job Skills of 2024 report. Perhaps you remember years ago when I said certifications didn’t matter. Back then, it was true. But … Read more
You’ve thought of the perfect product idea. You’ve spent countless hours working on it, drawing feverishly at your desk, and working with designers to bring your vision to life. Now it’s time to find someone who is going to be able to make it for you. But you’ve got a problem. You’ve never tried to … Read more
When it comes to sourcing a manufacturer for your product, it’s easy to immediately start looking abroad. After all, everyone tells you how many factories there are in places like China and how much cheaper it is to get products abroad. But, what they don’t tell you are the nightmare stories of no products, product … Read more
There are few feelings that are more exciting than working on a new product for your brand. Whether it’s the first thing you’ve ever tried to sell or a new range you’re keen to add to your arsenal, designing a new product can be a ton of fun. But at some point, to make that … Read more
From my experience helping thousands of ecommerce brands over foundr’s history, one of the most commonly overlooked areas is product testing. Many founders are happy to invest in creating concepts and marketing products, but very few spend even a fraction of that budget actually testing their product first. “It’s not a complicated product” or “I … Read more
Have you ever wondered how some brands seem to have a magnetic pull, drawing in customers who aren’t just buyers but eager advocates? That’s community marketing at work, a powerhouse strategy in the digital age. So, what is community marketing exactly? It’s about building a dedicated space where your brand and customers can engage in … Read more
With the concept of artificial intelligence becoming a larger aspect of creating a business, we decided to focus specifically on which AI tools you should be spending your time (and money) on. After all, there is a lot of misinformation online about what AI can and can’t do, and many new AI businesses are vying … Read more
The fact is that B2B content strategy requires a different approach from B2C. With a longer conversion path and more complex buying process, B2B customers need support every step of the way. That’s where content marketing comes in. Content is how you boost brand awareness, build trust in your company, and empower your customers to solve … Read more
Return on investment (ROI) allows you to measure the profitability of investments. That can be a straight cash investment—as is the case with measuring the ROI of stocks, investment portfolios, or asset purchases like real estate—or it can be used to measure the profitability of business endeavors. ROI is used in 2 ways: to calculate … Read more
Whether it’s a brand new product for your bubbling new ecommerce store or the launch of your very first product, which will set the foundations for what is to come, it can be easy to dismiss the minimum order quantity as something irrelevant. After all, your shop is going to sell out in minutes, right? … Read more
What is a wholesaler? It might seem like a simple question to answer, but for many, it can be tricky to differentiate between what a wholesaler provides and the service of working with a manufacturer. After all, there aren’t “quartersalers” or “halfsalers,” so who does the term wholesaler refer to? In this article, we will … Read more
When you hear “sustainable e-commerce,” what comes to mind? Is it just a buzzword, or is there a deeper significance that could reshape how we do business online? Sustainable e-commerce is more than a fancy term. It’s about integrating eco-friendly practices into the very heart of online business operations. From how products are sourced and … Read more
Let’s face it, the pharmaceutical industry isn’t your typical marketplace. It’s a realm where cutting-edge science meets stringent regulations, and every piece of information can profoundly impact someone’s health and well-being. This complexity often makes marketers in the pharma world feel like they’re lost, juggling regulatory compliance and the need to drive results. But here’s … Read more
The pharmaceutical industry in the United States is red hot, with consumers spending more money on prescription drugs, over-the-counter meds, and other healthcare products in the States than anywhere else. Given the demand, it sounds like a good industry to be in, doesn’t it? However, there’s one distinct drawback, and that’s the ever-changing pharma advertising … Read more
When you think about luxury resorts, what images flood your mind? Pristine beaches with sunsets that look like they’ve been hand-painted, opulent rooms that whisper tales of unrivaled comfort, or perhaps gourmet meals that promise an odyssey for your taste buds. As a marketer, the real question is: how do you ensure these vivid images … Read more
There’s something big happening in the professional services sector. What I’m talking about goes beyond digital marketing in professional services. Artificial intelligence is a real game-changer for how professional services do business. Don’t get me wrong. Businesses like accounting, public relations, and legal firms still need the human touch. However, there’s nothing wrong with using … Read more
Are you a small business that wants to get more customers from your local area? Then local SEO is one of the most powerful marketing strategies you can adopt. It is incredibly cost-effective, and local and organic searches make up 69% of website traffic. In other words, you’re missing out if you aren’t optimizing for … Read more
