Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast.…
Text campaigns can pay huge dividends in the new decade. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Westend61 | Getty Images Mark Daoust Guest Writer Founder, Quiet Light Brokerage January 23, 2020 6 min read Opinions expressed…
TikTok, the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. And today it’s announcing a deal that helps pave the way for a global launch of it. It has inked a licensing deal with Merlin, the…
If I watch a Story cross-posted from Instagram to Facebook on either of the apps, it should appear as “watched” at the back of the Stories row on the other app. Why waste my time showing me Stories I already saw? It’s been over two years since Instagram Stories launched cross-posting to Stories. Countless hours…
The deceased with three fans in 2018. Image: Patrick McDermott / Getty Images By Chloe Bryan2020-01-22 18:15:24 UTC “Mr. Peanut” has “died,” according to the Planters mascot’s official Twitter account. The sentient legume’s demise is part of a Super Bowl ad campaign, according to AdAge, which began with a video of Mr. Peanut sacrificing himself…
It will ultimately be the reason your startup succeeds or fails. January 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As great as it is to have an innovative idea for your product or service, your startup will ultimately live and die based on your ability to create a repeatable…
HBR Staff/Unsplash/Getty Images It’s no longer enough to provide customers an adequate product or service. Competition is high, and people now consider their entire journey with a company — from the point of consideration to the point of purchase — when deciding who they want to do business with. Recent research shows that interactions with…
Despite ongoing speculation and investor pressure, Netflix is still declining to adopt an advertising-based business model as a means to boost its revenue, Netflix CEO Reed Hastings confirmed on Tuesday. The company on its Q4 earnings call again shot down the idea of an ad-supported option, with Hastings explaining there’s no “easy money” in an…
Days before Christmas, at the height of the last-minute holiday shopping rush, an ominous message appeared on Amazon.com. It warned shoppers who used a popular browser extension called Honey that the service, which promises to track prices and discount codes, was “a security risk.”“Honey tracks your private shopping behavior, collects data like your order history…
LumApps, the cloud-based social intranet for the enterprise, has closed $70 million in Series C funding. Leading the round is Goldman Sachs Growth, with participation from Bpifrance via its Growth Fund Large Venture. Others participating include Idinvest Partners, Iris Capital, and Famille C (the family office of Courtin-Clarins). The round brings the total raised by…
It may seen counterintuitive, but in 2020, email won’t get it done. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Drazen Zigic | Getty Images Gregg Schwartz Guest Writer Vice President of Sales and Marketing at Strategic Sales…
It’s ironic, but brands — even the smallest advertisers — often make the mistake of believing they need a rigid personality, a monolithic look, and a singular voice. Rigidy reinforces the idea that there’s one mythical, perfect customer for these brands. That hinders their advertising and growth potential. In reality, if they all became more…
In recent years, the retail category has become one of the biggest and best-funded robotics categories — particularly when coupled with connected verticals like warehouse fulfillment and logistics. Berkshire Grey has flown mostly under the under the radar, but is kicking 2020 off with some pretty sizable funding news. The Massachusetts-based company just announced a…
Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important…
By starting at the bottom, Lara Merriken got a quick education to food-product sales and marketing. January 20, 2020 4 min read This story appears in the January 2020 issue of Entrepreneur. Subscribe » Lara Merriken needed to make some changes. In 2000, after an intense decade spent earning a psychology degree and building a…
Image copyright The Paper/Screenshot Image caption The stunt was held to mark the opening of the new bungee attraction A Chinese theme park has triggered a wave of outrage on social media after it forced a pig to bungee jump off a 68-metre high tower.Video footage shows the pig tied to a pole, carried by…
Facebook claims that a “technical issue” in its system caused Chinese President Xi Jinping’s name to be translated to “Mr Shithole.”Photo: Lintao Zhang (Getty Images)Facebook has apologized for translating Chinese President Xi Jinping’s name as “Mr Shithole” on its platform during his visit to Myanmar this week. The company said the incident was due to…
Photo: Scott Olson (Getty Images)Democratic presidential contender and former Vice President Joe Biden called the Silicon Valley set “creeps,” said that Facebook and “other platforms” should lose their Section 230 protections under the Communications Decency Act, and argued that Mark Zuckerberg should face lawsuits and possibly criminal charges over political ads smearing him in an…
