Gamification marketing is a strategy for improving engagement and getting consumers more excited about your message. It can be applied across channels, including digital, digital out-of-home, mobile, and activations.
Gamification marketing incorporates game elements into your marketing campaign. There are many different ways to implement gamification, and we’re going to take a look at the different types of gamification you can pursue in your campaign, plus the benefits of gamification in marketing across channels.
1. Loyalty And Rewards Program
Loyalty and rewards programs are tailored to your most active customer and those who could be your most active customers with a little nudge in the right direction.
According to one study, existing customers are 50% more likely to try new products and spend 31% more than new customers on average. Campaigns directed at existing customers are great value for your money.
One of the simplest ways to gamify loyalty is through a points system. Create ways for customers to unlock bigger discounts, special offers, or exclusive products through frequent engagement and spending. A great gamification system gives customers a goal that they want to reach to reap the rewards.
2. Website Games
Website games are a quick and easy way to get more engagement from your digital marketing efforts. Games can be as simple or as complex as you want, starting with features as straightforward as a “spin the wheel” or scratch card game that pops up as customers click through products or learn more about your brand.
Successful website games offer discounts, special offers, and value-adds like free shipping in exchange for data and engagement. Website games should be easy, consumers should always win something, and it should be easy to quit and get back to whatever else they were doing if they’re not interested.
3. Achievement-Based Games
Unlocking achievements releases a sense of satisfaction in the brain. It’s the same psychology that makes leveling up or progressing in video games so satisfying. Achievement levels, completion bars, virtual badges, and leaderboards are the same tools video games use to keep players engaged, and applying them to marketing is a super-effective way to encourage engagement.
One of the best examples of achievement-based gaming is Duolingo, an educational app used to help people learn languages. Duolingo has leaned into the use of minigames, competitions, streaks, and achievements to huge success, blurring the line between gaming and learning.
4. Gamification In Activations
Gamification isn’t restricted to digital and mobile campaigns. It can also be a key component of in-person activations thanks to the evolution of portable digital billboards.
Today’s digital billboards incorporate touch and gesture control, even in units built for outdoor use. Brands and marketers can turn to digital billboard companies for a wide range of classic arcade games, games of chance, sports-themed games, or even custom-designed interactive experiences that will leave a big impression.
Gamification can transform an activation into an experience. With the right hardware, you can use gamification strategies anywhere.
Use gamification to drive engagement across platforms. It’s a powerful strategy for engaging new and existing consumers.
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