Surveys are a must-have tool in every content marketer’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights that can be used in a variety of content formats. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. One … Read more
OpenAI announced it has developed an AI system using GPT-4 to assist with content moderation on online platforms. The company says this system allows for faster iteration on policy changes and more consistent content labeling than traditional human-led moderation. OpenAI said in its announcement: “Content moderation plays a crucial role in sustaining the health of … Read more
Business owners nowadays need to start thinking about sustainability more since the public demands it. People will think twice before buying from a business that is known for using bad ecological practices, and an increasing number of people will go out of their way to recommend businesses that show that they care about the environment. … Read more
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot. Read the full article at MarketingProfs
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are many misconceptions about bounce rates, so let’s define what it is and explore why it’s sometimes a good thing but other times needs improvement. Google … Read more
Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed. It can be so critical that it can pay dividends to your site’s page experience metrics (and your user’s satisfaction) as a result. In 2021, the average time it … Read more
