As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll … Read more
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook … Read more
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread … Read more
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge. Featuring Doug Binder, an expert in event design and experiential marketing, the episode offers invaluable insights for marketers striving to make an … Read more
While LinkedIn is a professional social network, it doesn’t mean you have to be boring. There’s a difference between “being professional” and “being a snoozefest”. And the platform has adapted significantly since its launch, to the point that when you crack it, it’s a fantastic option for promoting your services, building your brand, and acquiring … Read more
The 2018 Farm Bill changed things for hemp and cannabidiol (CBD), making both legal at all levels. The trick about CBD is that it is derived from the cannabis plant – a herb that has been facing legal controversy for many decades because of the US war on drugs. However, clinical studies show that CBD … Read more
Wix is a popular website builder that helps businesses easily create high performance websites that are up to the minute with the latest technical requirements. All the technical factors are handled by Wix, enabling businesses to focus on what they do best. In addition to helping businesses create websites without dealing with the technical part … Read more
