As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll … Read more
The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less … Read more
It has been around three years since the violent attacks by a pro-Trump mob shook the U.S. Capitol in the claim of false election procedures. There were allegations about dead people casting their votes, suitcases being filled with false ballot papers, and ballot dumps at night. After three years, similar allegations return with the U.S. … Read more
In a significant policy shift, YouTube announced it wouldn’t remove content suggesting that fraud, errors, or glitches occurred in the 2020 US Presidential and other US elections. The company confirmed this reversal of its election integrity policy on Friday. In this article, we’re diving deep into YouTube’s decision. What led to this point? It’s not … Read more
