Messy Middle: Using Human Biases To Optimize For User Satisfaction

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more

The Two Psychological Biases MrBeast Uses to Garner Millions of Views, and What Marketers Can Learn From Them

MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means. If you combine the subscribers of all his channels, they would rank as the 7th most populated country in the world. His videos have been viewed more than 26 billion times.  MrBeast is not just a storyteller — he also translates this … Read more

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