Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be careful when using AI in their marketing materials. Consumers Identify AI-Generated Images A study by digital marketing consultant Joe Youngblood found that U.S. consumers correctly … Read more
![Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Insights-From-1200-Consumers-How-Reviews-Drive-Local-SEO-Success.png "Insights From 1,200 Consumers: How Reviews Drive Local SEO Success")
In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help. Watch on-demand as we unveil insights from GatherUp’s November 2024 survey of over … Read more
A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing Success The iStock report finds that 81% of consumers don’t trust content on social media. Nevertheless they still trust visual platforms like TikTok and Instagram … Read more
In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present a viable challenge to Google. There’s evidence that people are using it instead of traditional search in an increasing number of cases. For example, ChatGPT’s traffic recently surpassed Bing, and its referral traffic has been … Read more
![How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/black-friday-campaign-1-20241204-6246235.webp.webp "How Consumers Responded to Black Friday Campaigns in 2024 [+")
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces. HubSpot polled 250+ people … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I … Read more
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller, CMO at California Pizza Kitchen, on why she likes … Read more
Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs for consumers across industries, and stifle AI innovation. Google’s response presented three arguments on why the DOJ proposals may backfire … Read more
![How (& Where) Consumers Discover Products on Social Media [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-10T155918.760.png "How (& Where) Consumers Discover Products on Social Media [New")
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery. In other words, use social media as a vehicle for consumers to discover your products. Of course, not all social media platforms are created equal, … Read more
![Return to Office? How Employees Are Feeling in 2024 [Data from 700+ Consumers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/return-to-office_featured.webpkeepProtocol.webp "Return to Office? How Employees Are Feeling in 2024 [Data")
I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of flex work. Fast forward to today, and many companies (like Tesla and Goldman Sachs) have asked workers to return to office full-time. I always assumed … Read more
![The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/202_Reasons-Consumers-Read-Blogs.pngkeepProtocol.png "The Top 3 Reasons Consumers Read Blogs & How to")
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is … Read more
![The Top Channels Consumers Use to Learn About Products [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/finding-products-on-social-media.pngkeepProtocol.png "The Top Channels Consumers Use to Learn About Products [New")
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where do you look next? Their Instagram page, website, or searching for online reviews? These are the questions … Read more
![Twitter is Dead (Kind of): Where X Stands With Consumers [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-32-1.jpgkeepProtocol.jpeg "Twitter is Dead (Kind of): Where X Stands With Consumers")
Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward? Are users still sticking to the newly named social media site, or … Read more
![Do People Still Read Blogs in 2023? We Asked Consumers [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-35.jpgkeepProtocol.jpeg "Do People Still Read Blogs in 2023? We Asked Consumers")
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they … Read more
![6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/person-shares-data-with-brand.pngkeepProtocol.png "6 Ways to Earn Trust From Consumers Who Share Data")
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of … Read more
![Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/why-people-are-buying-products-from-social-media.jpgkeepProtocol.jpeg "Why Consumers Still Hesitate to Shop on Social Media Platforms")
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle … Read more
![Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/what-consumers-do-on-social-media.pngkeepProtocol.png "Consumers Spend 3+ Hours on Social Media Daily: What They're")
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent … Read more
![The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/consumer-trends-2023-1.pngkeepProtocol.png "The State of Consumer Trends [How Data from 600+ Consumers")
As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we conducted a bi-annual survey of 600+ U.S. adults … Read more
