How to use AI to deliver better customer service

How to use AI to deliver better customer service

Customer service teams are constantly under pressure. While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. They need the right tools to make swift, efficient decisions and provide the kind of … Read more

Why are brands still failing to deliver true 1:1 personalization? – Litmus

In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers. Not. So. Fast. In … Read more

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