Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that … Read more
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can … Read more
In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current status and future trajectory of Google’s experimental AI chatbot. The interview offers a first-hand perspective into where Bard stands currently, where Google hopes to take it in the future, and how Google is … Read more
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team … Read more
Google, the dominant player in online advertising, is tackling the ads violating its policies more aggressively than ever before. In an exclusive interview with Search Engine Journal, Alejandro Borgia, Google’s Director of Product Management for Ads Safety, provides insights into the company’s evolving strategies. We delve into the following topics throughout the interview: How Google … Read more
On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress achieve this milestone and will it be able to continue as arguably the most successful open source project ever? About This Article This article was … Read more
