This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of disruptive innovation and its impact on B2B branding, storytelling, and social efforts. Let’s dive into the key takeaways from this episode and explore … Read more
On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress achieve this milestone and will it be able to continue as arguably the most successful open source project ever? About This Article This article was … Read more
Innovation accounting is a method that tries to measure and manage the unpredictable process of innovation. It gives organizations a way to figure out how much their innovation efforts are worth and how well they are working. In the ever-evolving business landscape, staying competitive often requires embracing innovation as a core part of an organization’s … Read more
