Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Sparked by a long-running legal dispute with another famous WWF (the World Wildlife Fund), the … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We … Read more
There are many reasons a company might conduct rebranding, most of which have to do with the need to change its positioning in the market. It could be because the two businesses merged or a major strategy vector changed to take over a new market niche. Whatever the reason, a business always faces the question … Read more
Diversity, equity, and inclusion are major priorities for organizations in 2022. But DEI has to be more than just a buzz term – and it needs to happen at every level of the organization, starting at the top. McKinsey finds that those companies in the top quartile for gender diversity on executive teams are 25% … Read more
