WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site visitors. Speculative Loading Speculative loading is a technique that fetches pages or resources before a user clicks a link to navigate to another webpage. The official … Read more
Google has published a fresh installment of its educational video series “How Search Works,” explaining how its search engine discovers and accesses web pages through crawling. Google Engineer Details Crawling Process In the seven-minute episode hosted by Google Analyst Gary Illyes, the company provides an in-depth look at the technical aspects of how Googlebot—the software … Read more
WordPress has released version 6.4.2 that contains a patch for a critical severity vulnerability that could allow attackers to execute PHP code on the site and potentially lead to a full site takeover. The vulnerability was traced back to a feature introduced in WordPress 6.4 that was meant to improve HTML parsing in the block … Read more
Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising teams in understanding and responding to evolving customer behaviors and trends as we approach the much-anticipated holiday shopping period. Early Planning & Clever Budgeting The … Read more
Google has published an updated version of its annual holiday advertising best practices guide, offering marketers several new recommendations to help maximize results. The new guide highlights the growing role of AI in digital advertising and provides insights into evolving 2023 consumer behavior based on survey data. Google encourages advertisers to take advantage of new … Read more
ByteDance, the parent company, has released its popular video editing software CapCut as a plugin for ChatGPT users. The new plugin leverages generative AI to create everything you need for publishing video content on TikTok and other social channels. Screenshot from ChatGPT, July 2023 It only takes a one-sentence prompt to describe the video’s theme, … Read more
Google has published its annual report on search spam revealing SpamBrain, a machine learning-based spam identification system, took action on six times as many spam sites in 2021 as it did in 2020. By identifying these sites, Google claims a 70% reduction in hacked spam and a 75% reduction in gibberish spam on hosted platforms. … Read more
