Google has announced the upcoming launch of a new tool called Google Ads Data Manager that aims to streamline the management and utilization of first-party customer data for digital marketing campaigns. This tool comes as marketers look to reduce reliance on third-party data. Data collected directly from customers tends to be more reliable and valuable … Read more
Google has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their ads.txt status. Real-Time Site Ownership Verification AdSense performs real-time verification when a publisher adds a new site to their account. In the past, verification required … Read more
Google is updating its guidance on creating helpful content by adding a section dedicated to page experience. The update aims to help site owners consider page experience more holistically during the content creation process. What’s New? Google’s help page on creating helpful content has been revamped with a new section on providing an excellent page … Read more
