To maintain trust and ensure transparency in advertising, Google has announced an update to its Misrepresentation policy. The update, enacted on November 21, 2023, is designed to tackle issues related to the non-fulfillment of a product or service due to lack of qualifications. Policy Update Details The policy change revolves around removing the non-fulfillment of … Read more
The genesis, slow build, and now daily reality of the ups and downs, twists and turns, fits and stops, beauty and brutality of being a now full-time founder began 10 years ago for me. I had just finished an intense Executive MBA program while working full time and began what would prove to be a … Read more
In the world of advertising, marketers are constantly searching for innovative ways to engage their target audience and maximize the impact of their campaigns. The rise of social media has provided a powerful platform for reaching and interacting with consumers, but recent research in neuroscience suggests that combining social media campaigns with “digital out-of-home” (DOOH) … Read more
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more
