It’s not using technology that makes you win, it’s being the first to use that does. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Photothek | Getty Images David Niki Guest Writer CMO of Innowire Advisory Inc. March…
This is a preview of the new Marketing on TikTok report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.The fast-growing, Chinese-owned short-video app, TikTok, formerly known as Musical.ly, is…
Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of tomorrow will be shaped by the emerging marketing trends we have seen during the beginning…
Rihanna’s new TikTok collab house, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic, a spokesperson for the brand confirmed to Business Insider. Rihanna announced the new TikTok creator hub earlier this month during a launch party. Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and…
The average price for a sponsored post on social media is expected to drop between 15% and 25% in the near term, according to a new report from the influencer-marketing firm Izea. The global economy is signaling that it’s heading for a recession, which has historically driven down sponsored content rates in the influencer-marketing industry.During the…
Christina Vidal is a travel influencer known as JetsetChristina online. JetsetChristina This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. Instagram influencers and YouTube creators who earn money through sponsorships are facing a decline in business because of the coronavirus outbreak. In a recent report, Izea, a company that…
Image: ShutterstockThe annual Game Developers Conference (GDC) was slated to take place this week in San Francisco. While the conference itself isn’t happening due to measures to stop the spread of the coronavirus, a number of the talks that were slated to take place at the conference are available exclusively via online streaming.Even if you’re…
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Business Insider Intelligence through your company, click here.The music superstar turned business mogul announced a new TikTok creator hub, dubbed Fenty Beauty House, during her new mascara’s recent launch party, according…
On Wednesday, former New York City mayor Mike Bloomberg suspended his presidential campaign. In a statement to the press, Bloomberg cited his poor showing in the Super Tuesday primaries as the central reason for dropping out. “After yesterday’s results, the delegate math has become virtually impossible,” Bloomberg said, “and a viable path to the nomination…
Influencers are the compass that navigates consumers toward new and interesting products. Here is your ultimate guide to working with influencers to market your startup brand.
The 2020 B2B Marketing Exchange conference kicked off today with great workshops, case studies and a green light keynote from the talented Tamsen Webster. After the last executive marketing leadership panel, our president Susan Misukanis and I had the good fortune to attend the B2BMX Killer Content Awards. I am very proud to say that…
Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a strategy that directs marketing resources to engaging…
Traveling isn’t just about the destination. Carry On is our series devoted to how we get away in the digital age, from the choices we make to the experiences we share. When Alyssa Ramos packs for a trip, functionality is far from her top priority. This solo traveler researches which colors will pop in her…
Welcome to this week’s Influencer Dashboard newsletter! As always, this is Amanda Perelli, and I’ll be briefing you on what’s new in the business of influencers and creators.First up, my colleague Dan Whateley and I highlighted 21 top social-media influencers who live and create content around the Greater New York City area.Los Angeles often takes…
How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program. Even if…
We talk a lot here on Online Marketing Blog about influencer marketing and one of the benefits of incorporating the voices of influencers in brand content is not often covered: customer experience. What’s the connection between CX and influence? A big part of customer experience is trust and many customers simply do not trust brands…
In the business world, you don’t have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire to expand how brands engage with business influencers. To help…
BI Prime Instagram influencer Macy Mariano. Macy Mariano This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. Travel and style influencer Macy Mariano has 102,000 followers on Instagram, allowing her to earn a living making…
