There’s an obscure album by an equally obscure guitarist named Duck Baker called There’s Something for Everyone in America. That idea that “there’s something for everyone” doesn’t just apply to America — the concept is also relevant to niche blog topics. Everyone has something that’s meaningful and interesting to them in its own right, … Read more
Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and … Read more
Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business? Podcasts and blogs have the power to nurture customer relationships and deepen brand loyalty. Both highlight authority and expertise. And both forms of content can boost traffic and generate leads. Each format has … Read more
According to a recent survey, 70% of customers rely on expert and insider advice. That’s right — that means most people trust bloggers more than celebrities, journalists, or politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.) Well, just as … Read more
![23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/email-marketing.jpgkeepProtocol.jpeg "23 Email Marketing Tips to Improve Open & Clickthrough Rates")
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses … Read more
![How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/how-to-start-a-blog-2.jpgkeepProtocol.jpeg "How to Write a Blog Post: A Step-by-Step Guide [+")
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. Anyone can connect with their audience … Read more
![Do Blog Posts Actually Lead to Purchases? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/blogger-1.jpgkeepProtocol.jpeg "Do Blog Posts Actually Lead to Purchases? [New Data]")
Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about … Read more
![The Four Pillars of a Great Blog [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/12/The-Four-Pillars-of-a-Great-Blog-Infographic.jpg "The Four Pillars of a Great Blog [Infographic]")
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success. Read the full article at MarketingProfs
Every brand owner wants their website to circulate the search engine and be visible to – and visited by – numerous people. While guest posting and agreements to refer to your site with other blogs and pages are terrific and should be a part of your expanding strategy, there are more ways to get into … Read more
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering strong marketing results? My theory is that there is a lot of … Read more
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche. While the majority of travel blogs … Read more
You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess … Read more
This week’s Ask An SEO question comes from Syed in Kerala, India, who writes: “Should we use tags for blog posts? Do blog tags help SEO?” Thanks for the awesome question, Syed! I get this a lot, especially when speaking at influencer and blogging conferences. The answer, in almost every case, is no. Do not use … Read more
