Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success. But crafting compelling content is only half the battle – if you really want to stay ahead of the curve, measuring content performance is equally (if not more) important. So how do … Read more
Google’s John Mueller participated in a lively discussion on Mastodon about domain names and SEO. His discussion began as a post about whether a dash (-) in the domain name is recommended or not. The conversation naturally touched on the topic of keywords in the domain, with Mueller offering his opinion on that topic. Keywords … Read more
Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. You get romanced by charts, figures and juicy audience insights. But what about the rest of the year? Every six months may have been enough in … Read more
A recent WordPress security update featuring multiple security fixes is also causing some sites to stop functioning, causing one developer to exclaim, “This is chaos!!” The update removed a key functionality that caused numerous plugins to stop working on site that use the WordPress blocks system. Affected plugins ranged from forms to sliders to breadcrumbs. … Read more
With fall on its way, the countdown to September’s INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say they’ve landed a job. And … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Steve Jobs was clearly not one for following rules. In his biography of Jobs, Walter Isaacson writes that Jobs named his company Apple in the late 1970s because he was frequenting an apple orchard around … Read more
