As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next genre of optimization that can get us closer to our goals. While chasing bright and shiny marketing trends, obsessing over coveted SEO keyword rankings, creating … Read more
After helping to grow Google’s advertising business for over 15 years, Sridhar Ramaswamy began to feel Google’s dependence on ads was limiting the quality of search results. Determined to prove he could achieve a better search experience without ads, Ramaswamy co-founded and launched Neeva in 2019. As the CEO of his own search company, Ramaswamy … Read more
Today’s Ask an SEO question comes from Taha in Chicago, who asks: My question is on ecommerce SEO. Currently, I am working as an SEO Executive for an ecommerce brand. They have zero content on the site and their total backlink profile is around 1,000 links (which is nothing compared to competitors). Which area should … Read more
It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links. Realistically, though, it can take 3 to 12 months to see any … Read more
This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost our rankings on those keywords and our traffic is gone! What happened?” Marlin, without seeing your backlink profile, I suspect your rankings declined because Google … Read more
Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: Traffic Engagement Subscribers Customers Customer Lifetime Value Learn the right data … Read more
Most startups recognize that it takes talent to stand out in a competitive market. As technology becomes more sophisticated, factors that were once considered key points of differentiation are now commoditized. They’ve been replaced by the biggest indicator of a startup’s success—its PEOPLE. So how does a bootstrapped startup with barely enough money to pay … Read more
Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person who only begrudgingly accepted email because she’s still convinced the internet is a fad. But she’s the decision-maker and the person who controls the purse … Read more
Data science as a discipline – and specific skills in machine learning, analytics, and training algorithms – are in hot demand. It’s a field that has exploded in popularity this past decade and is expected to create 11.5 million more new jobs in the U.S. alone by 2026. So what’s it like to work as … Read more
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website. Source link
