Microsoft

Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool

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Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool

Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates. Finding Hidden Audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive Targeting analyzes signals from advertisers’ existing ads and landing pages and Microsoft’s audience data to identify … Read more

Microsoft Store Ads Go Global & New Features Revealed

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Microsoft Store Ads expand globally, introducing new features to streamline advertising and broaden reach, as demonstrated by Miracle Games’ success. Microsoft is announcing the expansion of Microsoft Store Ads to over 150 regions worldwide. Introduced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform. … Read more

Microsoft Advertising Boosts Analytics & Global Reach In June Update

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Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms. Introducing Universal Event Tracking Insights This month’s standout news is the introduction of Universal Event … Read more

Microsoft Introduces Insights For Universal Event Tracking Tags

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Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more

Microsoft Unveils New Mobile-First Experiences For Bing & Edge

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In an announcement, Divya Kumar, Global Head of Marketing at Microsoft, reveals enhancements coming to the mobile versions of Bing and Edge. Features shown at the beginning of May are getting implemented this week, enriching the Bing Chat experience with videos, Knowledge Cards, graphs, better formatting, and integrated social sharing capabilities. Chat history is rolling … Read more

Microsoft Unveils Next-Gen Bing & Edge: The Future of Search

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Microsoft is launching the next generation of AI-powered Bing and Edge to transform the search software category. Key characteristics of the next generation include: Transitioning from a Limited Preview to an Open Preview of Bing, thereby eliminating the trial waitlist. Enhancing the search experience from text-only to a more visual one with rich image/video answers … Read more

19 Best Free Microsoft Excel Templates for Marketing & Sales

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If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel will easily allow you to create one with your company’s data — all you need is the right template. To help … Read more

Microsoft Launched Its AI-Powered Bing Image Creator – What That Means for Marketers

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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be … Read more

Microsoft Limits Bing AI Chat Messages Per Day

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Microsoft’s AI-powered Bing search engine, Edge web browser, and integrated chat feature are receiving high praise from users in early testing. In over 169 countries, the new features have been observed to deliver better search results, more complete answers, and tools for generating content. The chat feature, in particular, has seen healthy engagement, with users … Read more

Microsoft Bing Adds Coupon Codes To Shopping Searches

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Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. Now there’s no fear of missing out on an opportunity to save money when shopping online. Bing will tell you right in the SERPs if there’s a coupon or promotion available. In a blog post, Microsoft states: “Ever … Read more

DuckDuckGo Now Says It Will Block Microsoft Trackers

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DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. Earlier this year, a security researcher discovered DuckDuckGo’s mobile browser transferring data to Microsoft-owned properties when visiting certain websites. As a company that promises never to track users, DuckDuckGo found itself in trouble when the security researcher … Read more

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