Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which results in search engines like Google identifying other content as the better answer. Search engines can filter out pages from top search results and include certain pages that might … Read more
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component of a larger effort to reward originality and give credit where it’s due. Mosseri states: “People expressing themselves is the heartbeat of Instagram. It’s what … Read more
If only good intentions drove results in SEO. Sadly, that’s not the case, as Tamar from Israel discovered recently. She submitted the following to Ask An SEO: “Help! I just started working at a start-up. The blogs are a horrible mess for many reasons, but there are about 20 blogs out of the 140 that … Read more
Curated content is a big part of social media marketing. Whether you’re marketing the most popular exchanges to buy Dogecoin, a bakery-themed influencer, or even your own business, you might find the use of curated content a great advantage. It can create collaborations, fill gaps in your social media calendar and establish a theme in … Read more
![The User-Generated Content Advertising Ecosystem [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-User-Generated-Content-Advertising-Ecosystem-Infographic.jpg "The User-Generated Content Advertising Ecosystem [Infographic]")
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. Read the full article at MarketingProfs
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools. There’s a debate in the SEO community about the … Read more
In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word count range. There have been … Read more
Social media marketing must be done with careful planning and it’s important to have good direction. Planning out your activity will help you reach your marketing goals and while your goals are vital to your success, without them, you could set yourself up to fail. Most marketers know that social media is integral to reaching … Read more
One of the biggest myths in SEO is the dreaded “duplicate content penalty.” Want to know an SEO secret? There is no such thing as a duplicate content penalty. You will never see a notification from Google Search Console that you have been penalized for duplicate content. But that doesn’t mean your site isn’t being … Read more
Today’s column comes from a question submitted by Search Engine Journal reader Melvin, from Vlaardingen. Melvin asks: “Could you please explain what the best content silo/interlinking structure is if you have a lot of informational content? I’m assuming you can’t link to 30 different articles from one page. In addition, it’s almost impossible to come … Read more
![What Is Curated Content? Eight Things to Know [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/What-Is-Curated-Content-Eight-Things-to-Know-Infographic.jpg "What Is Curated Content? Eight Things to Know [Infographic]")
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. Read the full article at MarketingProfs
The legal industry gets a lot of coverage in the marketing world, and for good reason. It’s not only a highly competitive industry but also one where business owners struggle the most to create great content. Lawyers must meet strict ethical and legal standards in their content marketing. These include setting reasonable expectations in ad … Read more
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content. Check out some … Read more
Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online. In this post, we’ve outlined a calendar of all of … Read more
