“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Your heart drops. Your career flashes before your eyes. Panic ensues. As gatekeepers to the most effective marketing channel, email marketers have to hold themselves to a level of perfectionism. But that doesn’t mean we’re perfect! Email is complex. … Read more
If you’re reading this, you may already know that mobile device management (MDM) software helps you manage and secure your corporate-owned mobile devices. Examples of this can range from tablets to kiosks and digital signage. You probably also understand the importance of using MDM tools. The right solution can help you secure and manage your … Read more
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us … Read more
