Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because … Read more
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued … Read more
“Can we put video in email?” This question has come up a lot over the years, and we still hear it from time to time. After all, video seems like a great way to up the subscriber experience. But can you actually put video in email? And should you? It depends. Which seems like the … Read more
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively. Discover the 15 best WordPress email plugins on the market … Read more
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and … Read more
Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive … Read more
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, … Read more
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference … Read more
Emails can feel a bit predictable with an image here, a block of text there. One way to liven up the subscriber experience? Background images! They add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks. Keep reading for: The benefits of background … Read more
What’s the one metric your email team obsesses over? Opens. You can’t get a conversion without an open. Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, … Read more
Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to reduce spam and make email more secure. New Standards For Bulk Email Any entity that sends more than 5,000 emails per day to Gmail addresses … Read more
Email marketing isn’t dead—far from it. Google+: now that’s dead. While social media platforms have come and gone, and channels like cable TV and radio have ebbed and flowed, email has remained strong. Email is fast approaching its 60th birthday, and it’s not showing any signs of slowing down. But it’s easy to see why … Read more
Every email marketer knows the feeling when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in to judge whether the email you sent was successful. Knowing these insights is powerful—they fuel future … Read more
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is … Read more
And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? Read on (or jump ahead!) to find out. News headlines In lighter news Email Client Market Share News headlines … Read more
There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. The runner-up, social media, got just 16% of votes. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every … Read more
As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry … Read more
For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the … Read more
