At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more
Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more
Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. … Read more
Hootsuite vs sprout social: which is better? Choosing the best social media management tool is a hefty yet important task. These tools come with a whole pack of features and support different social media platforms. It is hard to determine which one has an advantage over the other. Which one has a better dashboard, publishing, … Read more
On August 10, Elon Musk teased a bit about starting his own social media site X.com on Twitter. He used the microblogging platform Twitter to post about his plans as he replied to another user’s comment. In case you were wondering about the meaning behind X.com, it was the name of the domain associated with … Read more
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media … Read more
What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more
When you are running a business, it might be hard to keep up with everything that needs to be done on social media. This is where social media templates can help you out! Let’s dive into the topic and learn more about social media templates and how they can help you with your business. What … Read more
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more
What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands with the goal of inspiring anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social … Read more
Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building. But how many followers are actually active on social media? Facebook alone has 2.93 … Read more
Life on the Internet can be stressful – even more for anyone who’s selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you’re a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can … Read more
Social media engagement plays an essential role in measuring the interaction with your account and social media content. Moreover, this overall engagement can easily cover a wide range of actions across every social media platform. Now, why is engagement so important for social media? With proper engagement, you can boost your interaction and communication and … Read more
💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of … Read more
Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, … Read more
Social media remains one of the most effective methods of marketing a gym. It can help to improve brand recognition and awareness, increase your conversion rate and attract new members. Furthermore, social media marketing can also help to drive traffic to your gym website, thus helping you to generate more leads and customers. And unlike … Read more
In the last decade, social media has changed how we interact with businesses. While we might still visit physical stores to purchase goods, the average person can spend several hours each week browsing company offerings on social media and being influenced by celebrities and people they admire or envy. You may not realize that social … Read more
Gen Zers use many social networks to create connections, play games, consume and share content and earn from it. One increasing trend is that this generation isn’t just looking to engage with content, but they also want to create it and make money on it. According to various polls, Gen Zers are the most actively … Read more
