8 Steps to Become a Successful Marketing Consultant

Illustration of strategic thinking

Are you tired of the monotony of the 9-5 grind? Always working to someone else’s schedule, often getting pigeonholed into similar, uninspiring projects and tasks? Do you sometimes wish you could take your skills and creativity, and take them to a position where you are able to thrive and inspire? Your skills could be a … Read more

Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher

Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more

How to Create a 5-Year Plan You'll Actually Stick To [In 4 Steps]

One common question you’ll get asked in an interview is, “Where do you see yourself in five years?“ When it’s coming from a hiring manager, we usually have an answer ready. When it comes to your personal life, do you have a five-year plan? In the most stressful times in my life, planning brings me … Read more

8 Steps to Create a Complete Marketing Strategy in 2023

Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. A marketing strategy is especially critical if you want to use the highest ROI trends for 2023: short video, influencer marketing, and branded social media. To get powerful results, you must carefully … Read more

7 Powerful Steps To A Website That Is Always Optimized For Page Speed

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first impression! A fast website can help you get more traffic and encourage your visitors to explore more of what you offer. (Check how fast your … Read more

9 Essential Steps For A Seamless Website Migration

Your website is your most important digital asset, serving as the online gateway to your business. But the value of your site is also why website migrations can be so daunting. Whether moving your site to a new domain, hosting platform, or content management system (CMS), you’ll want to follow a migration strategy that minimizes … Read more

6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]

Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, … Read more

How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. If you’re having trouble planning … Read more

What is an Audience Profile? [Steps + Examples]

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign’s messaging to reach those most likely to convert, and limit the amount of spend you might’ve otherwise wasted on underperforming ads. Here, we’ll explore the information you need to include in an … Read more

3 Steps To Building A Winning Holistic Search Strategy

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together. On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience … Read more

Follow These 5 Steps To Become A UGC Creator In 2023

UGC Creator is a person or a group of persons that created user-generated content. These content pieces can be referred to as wide-ranging content, consisting of creative stuff that everyday individuals create. These pieces of content are not created by professionals, but social media users, who mostly consume content on social media. UGC content creators … Read more

What Is A Digital Marketing Strategy? 5 Steps To Create One

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy? Read on to learn how to create a successful … Read more

Crucial Steps to Converting Browsers into Buyers

There’s something comforting and enjoyable about creating a routine where people know you, whether that’s a favorite coffee shop or place to walk or a local beer store where they call your dog by name. Many businesses can create this personalized shopping experience to convert more browsers into buyers. But, it can be tough to … Read more

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