Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information about a web page to search engines. It is not meant to be seen by users visiting a web page. Search engines use structured data … Read more
Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful. What Does Google Use Links For In Structured Data? The person asking the question wants to know if … Read more
Google’s John Mueller answered two questions about structured data. While the first question was specifically about the medical niche, his answer is useful and applicable to websites in any niche. Mueller also explained how to use the Google Developer Help Pages to figure out which structured data is best to use. How to Choose Structured … Read more
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner. This is why implementing organization structured data correctly is important. Structure Data Types And Properties Before we get into … Read more
Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages recommend. Martin Splitt said that more data can be better. But there are caveats to adding more structured data beyond what Google recommends. Schema.org and … Read more
