Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for … Read more
This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own. High-quality media is a major component of your on-page SEO strategy. When you’re a small or medium business owner (SMB), the quality of your visual content can make a major difference in how your target audience perceives your products … Read more
Can you believe it’s already the end of Q1?! The first quarter of the year always seems to fly by (for me at least), and it’s got me reflecting on how I distribute my time, energy—and attention. Speaking of attention: did you know the average amount of time readers spend with an email is only … Read more
This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough … Read more
Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the right course! Although the key … Read more
It’s that time of year—the evenings are drawing in, the temperature is dropping, and winter coats are being pulled out of storage. But fear not: along with the cold weather comes some hot marketing opportunities and brands are just beginning to launch their holiday email campaigns. With summer drawing to a close, a lot of … Read more
Summer is in full swing and email marketers are taking full advantage by dropping lots of fun, summery emails into our inboxes. From emails promoting delicious food to cocktail recipes and summer outfits, this round up of our favorite emails is sure to get anyone in the mood for a summer vacay! Diaspora Co. PrettyLittleThing … Read more
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read … Read more
Does aligning SEO goals with multiple teams and departments feel like herding cats? To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide their input. Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content? … Read more
People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in the same physical space are gone. This is the final part of a three-part series on building your remote SEO team, whether in-house or at … Read more
![The Perfect SEO Brief That Aligns Teams & Beats Competition [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/featured-22-6295f9caa5bb2-sej.jpg "The Perfect SEO Brief That Aligns Teams & Beats Competition")
Aligning your SEO goals with many departments and teams sounds a bit like herding cats, right? You may also have uninformed stakeholders who need to be included in the process – which extends the timeline even further. Your marketing, SEO, and content teams all share the same goals, but how well aligned are your teams … Read more
When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting a content team to care … Read more
Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect on their past work, think critically, and ask for access to performance data they can use to assess content performance in terms of traffic, crawls, … Read more
You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. To do this, we look at the data source for our salaries and make sure that all of our team’s salaries are keeping up with current … Read more
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Remote work is the future. Yes, employees will eventually return to offices, but the workforce will never be the same. You can applaud (or blame) the pandemic to some extent for this movement, but the remote trend was already on the up and up before COVID-19. However, managing remote teams isn’t something they teach you … Read more
