Restoring Trust In Media: The Critical Need For Human Verification On Social Media

Human Verification

As the world becomes more interconnected, the role of media in shaping public opinion has never been more significant. Recent findings by Pew Research revealed an alarming trend: trust in traditional media is at an all-time low, particularly among younger generations. These digital-native individuals increasingly turn to social platforms for news, placing more trust in these … Read more

Google Expands Image Fact-Checking & Source Verification Tools

Google announced it’s expanding tools within its search engine to help users better evaluate images and source credibility. The company is rolling out three updates focused on image fact-checking, surfacing contextual information about lesser-known websites, and integrating image verification into products for journalists. “Having easily accessible tools to help people verify what they see online … Read more

Google Launches New Features To Improve Image Verification

In an era where misinformation is a global concern, Google is upgrading its search capabilities by introducing two features to enhance information and visual literacy. A 2022 Poynter study revealed that 62% of people believe they encounter misinformation daily or weekly, highlighting the urgent need for effective tools to identify and counter false information. As … Read more

Google Updates Googlebot Verification Documentation

Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many years, with some publishers blocking the IP ranges of the legitimate visits. Newly Updated Bot Documentation Google added a new documentation that categorizes the three … Read more

The Rise of Paid Verification on Social Media

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began … Read more

5 Cross-Border Customer Verification Tips To Note 

Money laundering is one of the criminal activities that are on the rise. Due to this, there are many anti-money laundering laws that businesses must adhere to prevent probing and sanctions.  The Australian Government has enforced various anti-money laundering laws to prevent financial criminals from succeeding. But business owners must do their part in this … Read more

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