Do Blog Posts Actually Lead to Purchases? [New Data]

Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about … Read more

The 29 Dominating Web Design Trends for 2023

Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and make a purchase. Regularly updating your website with cutting-edge web design trends can help your business stand out in crowded cyberspace.  Experimental navigation, scrolling effects, and kinetic typography are just … Read more

Convince Your Boss to Send You to MozCon 2023 [Plus Bonus Letter Template!]

MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage.  From networking with peers, hearing from industry leaders, and making new connections that can help grow your business or career, conferences offer so many benefits to attendees. You know that. Your peers … Read more

How to Come Up with New Product Ideas (That Don’t Suck)

So you want to find a new product idea to sell online? Well, chances are you typed something like “new product ideas” or “good product ideas” into Google, hoping you’d find the answer. Nothing wrong with that. However, the problem is you’re searching (and finding) the exact same thing as everyone else. These “new” ideas … Read more

4 AI Controversies Marketers and Brands Should Avoid

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the … Read more

How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig

Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it’s easier than ever to create, share, and monetize content — flipping the “starving artist” trope on its head. And with massive demand for original … Read more

20 Essential Technical SEO Tools For Agencies

Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible … Read more

How to Use Estimated Brand Reach as a Meaningful Marketing Metric

Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. … Read more

How to Get Clients: 16 Ways to Find (and Win) Your Dream Customers

Finding clients is likely your business’s biggest time suck. It’s the most essential task, yet it’s one that makes you absolutely no cash. The faster you find clients, the more time you’ll have to actually earn money. Finding and winning top-notch clients is a skill, and it’s more valuable than any freelancing or consulting talent … Read more

Actionable Guide To Facebook Ad Placements

Facebook Ad Placements determine where your ads will be shown on the platform. Different placements can offer different benefits and reach different audiences. When you launch an ad campaign with Facebook, it will automatically show your ads across all possible placements within its variety of networks. Allowing you to reach the maximum number of potential … Read more

How to Turn Your Social Media Into a Profit Center

Subscribe today…it’s free! MarketingProfs provides thousands of marketing resources, entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house…delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you … Read more

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